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The previous principle in your social networking marketing program would be to always be adding friends to your lists. Although some social websites have a limit to how a lot of people that you can befriend, many don't. If this is the case though, make sure to keep your buddies list clean and periodically go through and delete these people which have been properly screened as a lead if they do not fit your profile to get a good prospect.
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Now while it may be true that Facebook is the biggest social network on the planet and yes, Facebook's members are potential customers, the real question is are they actually purchasing? Social networking marketing businesses are all too pleased to point out the positives of social websites like how many people use Facebook or how many tweets were shipped out last year and the number of people watch YouTube videos etc. but are you getting the complete picture?